It’s not a secret that branding, marketing, and showcasing your research online can boost your academic career. You might have noticed that you will find most researchers and PhD students all over Twitter, where they can share their work, establish their relevance in the field, and grow their networks. Perhaps the one or other might even have their own research blog or podcast. Recently however, there has been a slow shift to TikTok as a platform to promote research.
In this article, Gillian Chu discusses the pros and cons of using social media marketing in your academic life, offering some thought-provoking suggestions on its benefits. Gillian has just completed all the requirements for her PhD (Divinity) at University of St. Andrews. Photo by Austin Distel on Unsplash I used to write for (online and … Continue reading Social Media Marketing for Academics: Yay or Nay?
My first public presentation was when I was an 18-year-old College Freshman, eager to make my mark and set myself apart from my peers. I applied to be a guest speaker at a Leadership Conference being put on by my College, and was somehow accepted. By the time they found out I was a Freshman … Continue reading Building Your Brand: Marketing You