Why you should consider being an academic on TikTok

It’s not a secret that branding, marketing, and showcasing your research online can boost your academic career. You might have noticed that you will find most researchers and PhD students all over Twitter, where they can share their work, establish their relevance in the field, and grow their networks. Perhaps the one or other might even have their own research blog or podcast. Recently however, there has been a slow shift to TikTok as a platform to promote research.